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Strategic Consulting for the Interactive Information Age

The Benefits of CYBERMedia2001

Why Subscribe?

We say...

1. the best insights - hundreds of million dollar ideas in each issue
   
2. the broadest perspective - donít get blind-sided by impacts of related fields
   
3. the most integrated view - see how everything works together
   
4. the best graphs & charts - instantly grasp complex concepts, adapt for your own use
   
5. the easiest read - fluid concise, writing laid out specifically for busy executives with clearly labeled impacts, opportunities, insights, obstacles and imperatives
   
6. a potent secret weapon to augment your thinking and strategies
   
7. lower costs and learn how to better serve current customers, gain new ones
   
8. capitalize on digital convergence opportunities, open new revenue streamsunderstand impacts of digital technologies on virtually all aspects of your business
   
9. Big Picture, user-based future scenarios boiled down to todayís recommended actions
   

Our customers say...

*"I spend a lot of time on the road, but I always look forward to coming home to my next issue of CyberMedia!" - SVP, BIG ad agency

* "You've gotta get this guy's newsletter!" - Partner, VC firm

* "It's like a concentrated dose of Red Herring & Upside, only better!" - Stanford Univ. Professor

* "Killer Charts! I use them in all my presentations" - President, top software co.

* "Can't we just hire you and keep you all to ourselves?" - VP, Top 3 Consumer Electronics firm

Who Should Subscribe?

Anyone responsible for investigating, planning, implementing or marketing your firmís interactive multimedia technologies, infrastructure, products or services such as...

* Chairmen, Directors, CEOs, Presidents, COOs
* VPs and Directors of Marketing
* VPs and Directors of Business Development, New Business or Strategic Planning
* Interactive Product Line Managers
* Market Planners, Market Intelligence, Market Researchers, Competitive Analysts
* Corporate Librarians
* Brand, Catalog and New Product Managers
* Direct Mail, Direct Response marketers

What Topics are Analyzed, Strategized, Profitized?

"InterSPICE" = Interactive...

Services & Shopping

Publishing & Persuasion (advertising)

Information & Inquiry

Communications & Communities

Entertainment & Education

Internet/Worldwide Web	Home Automation	Online Services
Personal Computing	CD-ROM	Multimedia
Settop Boxes	Interactive TV	Smart Display phones
Information Appliances	Videogame systems	Wireless & Satellite
Audiotex/Fax-on-Demand	Direct response mktg	Online Newspapers
		...and much more...

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Key People at these World-Class Companies are currently using

CyberMedia 2001 as their "Secret Weapon" to Beat the Competition:

ACER Inc. of Taiwan	V.P. Consumer Products Div
American Gothic Productions	Pres.
Apple Computer	Mkt Info Ctr Mgr
Atena Servizi S.P.A [Italy]	Director, business info unit
Bandai of America	Mktg. Dir.
Bates Advertising USA, Inc.	Sr. VP, Interactive Media & Research
Bell Canada	Mgr. Multimedia Mktg.
BMI	Sr VP Licensing
Canon Electronics [Japan]	Imaging R & D
Chilton Research Services	Sr. VP & GM
Creative Labs, Inc.	VP, Video & GraphicsProducts
Cunningham Communications	Mgr., Information Resources
Cyberstar Inc.	Pres.
Dep't. of Commerce	Deputy Sec'y
Discovery Communications, Inc.	Dir., Comm.
Discovery Networks	Div. VP, Natl. Sales
Dream Time Imagineering	Pres.
Dun & Bradstreet Corp.	Pres & COO
ED TEL	Interactive Services Prod Mgr.
EDS Corp. Research Library	Librarian
Fathom Pictures	Pres.
Harman Interactive Group	VP, Mktg.
Hewlett-Packard Co.	Mgr Mkt Rsch
Hitachi, Ltd. [Japan]	System Development Lab
Hyundai Electronics America	GM, New Business Development
Intel Corp	GM, Mgr Bus Dev. & Corp Library
Logal Software, Inc. [Israel]	CEO
McCann Erickson	EVP WW Media Director
NEC Corp. [Japan]	Library, Central R&D
Novell Corp.	Mktg Mgr
Philips Consumer Electronics Co.	VP TV Product Planning
RBS TV-Televisao Gaucha [Brazil]	Operations Mgr.
San Diego Gas & Electric	Mgr., Planning
Sharp Corp. [Japan]	Prod Planning, Personal Intelligent Systems Div
Simon & Schuster	VP Bus. Analysis & Supt
Telus, Inc.	Mktg Rsch Asst, Corp. Devmt
U.S. Order/WorldCorp	Pres & COO
Unisys Corp.	VP Corp Plan
VADEM	Chief Exec. Officer

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