We work with executives, marketers and strategic planners from all types of corporations involved in the information industry--technology and content developers, service providers and distributors, content-owners, advertisers and their agencies. Clients say they like us not only for our unmatched expertise in the industry, but also for our "pull no punches" style.

If you're in touch with the interactive information industry, you probably already know of us. We originated the concept of Digital Convergence back in 1982! Our Advisory Board hails from places like Harvard, Intel, and Pacific Telesis. Our work has been excerpted or quoted in many major trade journals/newspapers. We know the world and have relationships with many of the key players.

Our seasoned team of industry experts come from places like Ameritech, Apple, Dataquest, IBM, LucasFilms and Capitol Hill. We have consulted for companies like AT&T, NEC, Philips, and Paramount as well as start-ups you've never heard of! We draw upon the knowledge and experience of top professionals in many fields. This broad range of expertise is applied to create custom solutions for our clients.

Helping you build the future...

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Processes & Methodologies

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The CyberMedia Group employs a proprietary set of analytical frameworks to all of our projects to ensure a level of understanding ranging from the strategic, big picture view down to tactical marketplace maneuvers. CyberMedia's Information Industry Maps (based on a decade of work at Harvard University) are widely useful tools and have been adopted by many in industry, the press and investment community. The CMG team has many years of experience in market sizing and forecasting, strategic planning, business development, alliances and technology assessment. We utilize a wide variety of processes and methodologies including:

• primary research including phone interviews, surveys and focus groups
  
• secondary research of publications, databases, investment and market research
  
• market, industry, competitive and competitor analysis
  
• Systems Dynamics modeling and General Systems Theory
  
• trend analysis and forecasting
  

For meeting and planning facilitation we employ techniques such as brainstorming, core competency analysis, gaming, role-playing, scenario building and visualization.

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Strategic Planning & Positioning Seminars

We offer both standardized and fully-customized seminars ranging in length from 1/2 to 2.5-days. In these CyberVisions™ seminars, we help a small, cross-departmental group of key managers and executives to focus on:

• seeing & sharing a sharply defined set of Vision, Mission and Goals
• creating concise, cohesive and connected sets of Strategies
• blaze trails to specific strategies, products, positions and tactics.
  

You will develop the following key ingredients for success:

• a "big picture" vision of the industry, your company, the marketplace, your competitors and the customers
  • pinpoint your role, position, direction & goals on the Interactive Industry Maps

• a "no holds barred" analysis of your
  • "Crown Jewels" & Technology Timelines
  • Core Competencies & Capabililities
  • Innate Inadequacies & Cultural Clashes
  • Competitive Assessment

• a concise, cohesive and connected set of strategies with specific product plans and market positionings and alliance prospects

Our CyberVisions seminar is very highly regarded...here are some typical quotes--

• "A turbocharged dose of interactive vision, strategy & tactics."--CEO, major PC peripherals mfr.

• "Our CEO spent 6 months and a million dollars with McKinsey...we got more answers and better insights in one day with you!"--Corp. R&D Lab Director, Top 3 consumer electronics firm

• "You've told me more in just the last 25 minutes than those other guys even know!" -- Sr. Project Mgr., industry institute/research consortium

After a free consultation to discuss your general directions you will receive a five page proposal with detailed session agenda customized to your specific needs.

Consulting Services & Retainers

, the Interactive Information Industry, is the result of the Digital Convergence. Complex, all-encompassing, and growing by the minute. Itís easy to get blind-sided on the "infobahn." Our "big-picture" view creates major "a-haís" while still focusing on practical, customer/user-based strategies. We provide expert insights to help clients understand the potential of these new markets, develop bold and proactive strategies, acquire new customers, better serve current customers, and position themselves to win in the digital, interactive future.

Typical consulting projects include new business development, technical due diligence, product planning, positioning strategies, alliance evaluation, competitive analysis and market entry strategies. Our custom research programs focus on users of interactivity.

But our work goes far beyond just research and project consulting. We identify and introduce you to appropriate resources, services, and business partners. And we update our clients continuously with trend information, competitive news, cost-savings, technology/regulatory impacts and upcoming market opportunities. Daily, project-based and retainer rates available.

Ongoing Market Research Programs

CyberMedia has developed with National Family Opinion the world's first quarterly, large-scale market research panel focused specifically on consumer needs, perceptions and intentions with regard to products and services. Clients will be able to get reliable, projectable survey results in as little as six weeks on an ongoing basis. Study areas include:

• InterTrak: CD-ROM (started 1Q95)
• InterTrak: Online and the Internet (beginning 1Q96)
• NIKA Interactive Markets for Women (beginning 1Q96).
  

Industry Research

Currently our CYBEResearch reports include:

• Interactive TV Market Assessment: New Industry Directions 300pp, Aprí95
• Multimedia Publishing on the Internet, 100pp, Juní95
• Movies & Multimedia: The "Siliwood Convergence?, 100pp, Jan '96
  

We also co-market The 1995 Interactive Multimedia Sourcebookwith over 2200 listings & overviews of contacts, companies and resources. 870 pp & Disk.

Please contact us for Tables of Contents and pricing.

Your Guide to the Interactive Information Age & the Universe

Creating new markets in "Inter-SPICE™":

Interactive:

Services & Shopping

Publishing & Persuasion

Information & Inquiry

Communications & Communities

Entertainment & Education

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The Universe

Our Key Products and Services:

Products & Services

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CyberMedia's primary service is custom consulting focused on strategic planning, business development, competitor analysis and technology assessment. Our "CyberVision" executive workshop helps management teams develop cohesive visions, product plans, strategies and tactics that optimize upon their organization's core competencies and technologies while minimizing their innate inadequacies with key partnerships and alliances.

CyberMedia offers several information products including our flagship journal, CyberMedia 2001: Insights, Opportunities & Imperatives for the Interactive Age, a monthly missive on strategic issues and an open, ongoing forum for key industry executives. Three CyberMedia Research Reports cover the Interactive Television Markets, Multimedia Publishing on the Internet and "Siliwood" Supremacy.

We also offer InterTrak, the world's first continuous, large-scale market research panel focused on consumer needs, perceptions and intentions with regard to products and services. Clients can get reliable, projectable survey results in as little as six weeks. Specific InterTrak studies include:

• Multimedia CD-ROM
  
• Online Services and the Internet
  
• Women's Market for Interactive Products & Services.
  

Other products include market analysis reports, sourcebooks and directories and eventually, interactive, electronically distributed information products and services. Because is continuously evolving, CMG intends to be a living example of the virtual "Information Age" corporation enabled by these new technologies. We respond quickly and flexibly to rapidly changing trends and customer needs.

Interactive Services, Publishing, Information, Communications & Entertainment

Silicon Valley * San Francisco * Hollywood * Chicago * Washington * New York * Boston * Toronto * Tokyo * Cyberspace

10410 San Fernando Ave., Cupertino, CA 95014-2833 Voice: 408/255-5007, Fax:: 5730, E-mail: CM2001@cybrmda.com

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¨ CYBERMedia 2001™ - a monthly executive strategy journal analyzing the entire world

¨ CYBERVision™ seminars create:

• clear Corporate Vision
  
• Mission statements that translate directly into specific strategies, tactics, product plans and...results!
  

¨ InterTrak™ primary market research: multiclient studies, surveys, and focus groups

¨ HomeBase™ on the Web -

¨ a dynamic virtual village & guide to cyberspace

¨ Custom consulting projects & quarterly retainers

¨ Market analysis reports

¨ Industry Directories and Sourcebooks

¨ Access to resources, tools, industry experts

¨ A forum for industry leaders to share ideas

Contact us now to find out more about The CyberMedia Group's research reports, custom consulting services or to receive a free sample issue of the CyberMedia 2001 journal. Call us at (408) 255-5007, fax at -5730 or e-mail us at CM2001@cybrmda.com, Or visit our Website at http://www.cybrmda.com.

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The CyberMedia Group is a global "virtual corporation" headquartered in Silicon Valley. CyberMedia, Interactive Information Industry, , Technology TimeLine, i-SPICE, CyberMedia 2001, CyberVision and InterTrak are all registered trademarks (pending) of The CyberMedia Group.