You will develop the following key ingredients for success:

• a "big picture" vision of the industry, your company, the marketplace, your competitors and the customers
  • pinpoint your role, position, direction & goals on the Interactive Industry Maps
• a "no holds barred" analysis of your
  • "Crown Jewels" & Technology Timelines
  • Core Competencies & Capabililities
  • Innate Inadequacies & Cultural Clashes
  • Competitive Assessment
• a concise, cohesive and connected set of strategies with specific product plans and market positionings and alliance prospects

Our CyberVisions seminar is very highly regarded...here are some typical quotes--

• "A turbocharged dose of interactive vision, strategy & tactics."--CEO, major PC peripherals mfr.
• "Our CEO spent 6 months and a million dollars with McKinsey...we got more answers and better insights in one day with you!"--Corp. R&D Lab Director, Top 3 consumer electronics firm
• "You've told me more in just the last 25 minutes than those other guys even know!"-- Sr. Project Mgr., industry institute/research consortium

After a free consultation to discuss your general directions you will receive a five page proposal with detailed session agenda customized to your specific needs.

Consulting Services & Retainers

I3, the Interactive Information Industry, is the result of the Digital Convergence. Complex, all-encompassing, and growing by the minute. Itís easy to get blind-sided on the "infobahn." Our "big-picture" view creates major "a-haís" while still focusing on practical, customer/user-based strategies. We provide expert insights to help clients understand the potential of these new markets, develop bold and proactive strategies, acquire new customers, better serve current customers, and position themselves to win in the digital, interactive future.

Typical consulting projects include new business development, technical due diligence, product planning, positioning strategies, alliance evaluation, competitive analysis and market entry strategies. Our custom research programs focus on users of interactivity.

But our work goes far beyond just research and project consulting. We identify and introduce you to appropriate resources, services, and business partners. And we update our clients continuously with trend information, competitive news, cost-savings, technology/regulatory impacts and upcoming market opportunities. Daily, project-based and retainer rates available.

Industry Research

Currently our CYBEResearch reports include:

• Interactive TV Market Assessment: New Industry Directions 300pp, Aprí95
• Multimedia Publishing on the Internet, 100pp, Juní95
• Movies & Multimedia: The "Siliwood Convergence?, 100pp, Janí96

We also co-market The 1995 Interactive Multimedia Sourcebookwith over 2200 listings & overviews of contacts, companies and resources. 870 pp & Disk.

Announcing new information products to help you cope with three of the hottest areas in the interactive information industry:

InterTrak™ CD-ROM Market Study

This is our new multi-client research program, developed in collaboration with NFO (National Family Opinion), one of the world's leading consumer research firms. The program's exclusive objective is to track the market for interactive CD-ROM-based software.

The study begins in Q1 ë95 capturing Q4 ë94 activity. It will provide the most current and reliable data available on the fast-growing, highly successful CD-ROM market. Each successive quarterly wave of the survey will capture the perceptions, purchase decisions, purchase behavior, and use of CD-ROM software titles.

In addition, the study will capture data on the installed base of hardware in each household. Complete demographic data on the user and household members will be analyzed and presented.

Each quarter, participants receive a quick-turnaround, top-line summary followed by a complete analytical report including full tabs. In addition, our program analysts will provide analytical insights on the survey findings. All data is provided on floppies for your own further analysis.

Charter members will receive special discounts and will be able to "piggyback" their own specific survey questions in upcoming surveys. These will be limited to a first-come, first-serve basis.

The InterTrak survey is a unique study in the world of interactive research and is the only continuous study of its kind in existence. It promises to be the largest and most accurate survey of its kind in the world. The NFO panel will be a statistically accurate representation of over 700 CD-ROM and PC-owning households, carefully pre-screened from a base of over 30,000 US households.